Jaakko Joutsenmeri

Hey! I'm an average guy from Finland, trying to write non-average blog posts. Stuff that makes you say "Wow, I haven't thought about it like that before."

You can read more about me here.

Below you'll find easy access to everything I do.

Want an email update about each new post?

I only send emails about new posts (expect fewer than 1 email per month).

I'll also give you free access to a 35-page ebook on how to manufacture luck on the internet (I sell it on Gumroad for $15)

Become smarter, one flashcard at a time

Mind Expander is a free tool I created that presents you with useful and under-the-radar intellectual concepts.

Each concept is explained briefly with examples. Guaranteed to teach you something new.

Mind Expander
Broaden your cognitive toolkit!

Mini posts

Short-form, snackable posts that take less than 5 minutes to read.

Should serve as an easy introduction to my thinking, as some of the same ideas are discussed in my longer-form posts.

Check out the mini posts

I create digital products like these

When I'm really into a topic, I try to create an actionable product about it.

Marketing, from First Principles

Marketing, from First Principles

A guide about the fundamental principles underlying all great marketing.

Paul Graham 101: Summary of 200+ essays

Paul Graham 101

A summary of Paul Graham's all published essays.

It's a 49-page ebook, and it's free for everyone.

Check all my products on Gumroad

You can also become an affiliate for my products (50% revenue share)

Affiliate links

Products I think are great.



Easy-to-make websites that are super fast.



Emails that are simple to make and send.



Visually create and schedule tweets.



For creating and selling video courses.

Other ways to support me

Let's strike a conversation?

You can DM on Twitter or send me a good ol' email. I'll respond to everything.