Jam boy

Strategy

The jam boy is an urban legend of a solution to keep mosquitoes away from golfers: a boy, covered in jam, would follow the golfers and thus keep the mosquitoes occupied. While jam boys were probably not real, similar thinking has been applied for ages, for example:

A big reason why consulting companies are hired isn't because they'd bring some magical insights to the company, but because when they recommend some unpopular action like layoffs or pay cuts (which the company probably wanted to do anyway), management can shift the blame to the consulting firm.

The idea is to deliberately limit losses to something you can control, to something expendable, so that you can protect the valuable.

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